For a hundred years, the art of perfume has been compared to music, with different notes all combining to create a harmony. In this theory, perfumes are composed of three types of notes: top notes, middle notes, and base notes. The top notes are the most volatile and evaporate the fastest. Middle notes, which would compare the heart of a musical chord are the “main attraction” in the fragrance blend. Base notes are the deepest and are the last thing you can smell after the rest of the fragrance has evaporated or died down. Each of the notes creates is its own scent, yet blends with the others to create much more than a smell. It creates an emotion. A story. And with Urban Botanic, a direct reflection of your personality.
In order to better understand the comparison of fragrance and music, think of your most simple fragrance, made from only one or two perfume oils. Compare this to a one-handed piano solo. Now add a few more perfume oils to the creation and it becomes a full orchestra. Both are equally as beautiful, for different reasons.
In music and in fragrance, you don’t want any one note to overpower. You wouldn’t be pleased with a scent that screams “LIME!” too loudly just as you wouldn’t be pleased to hear an unruly tuba belt out above the rest of the symphony. Harmony is key, and before Urban Botanic, harmony in fragrance was only achieved by elite perfumers with exclusive trade secrets and years of practice.
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