Tuesday, June 16, 2009

The UB Method

If a good perfume can only be developed by elite perfumers with exclusive trade secrets and years of practice, how is something like Urban Botanic even possible? A couple of reasons:

First, a typical perfumer has so much to think about when creating a fragrance. For them, it’s not only about which scents will go well together, but also the reaction of each chemical involved. With Urban Botanic, all of this is done for you. The products start out naturally balanced. All you need to worry about is what your favorite scents are and what you want to blend them with.

Second, in the case of a typical perfumer, the fragrance must sit for at least week, sometimes several weeks, in between each note or chemical being added in order to fully “blend”. This means it can take months or years before a fragrance blend is complete. At Urban Botanic, we designed our perfume oils to blend with each other instantly. You will know what your fragrance will smell like almost immediately upon mixing perfume oils together in your mixing glass, and that fragrance will stay constant.

Third, perfumers have the challenge of creating a fragrance for the mass market. Their fragrance must have extremely broad appeal in order to sell. You already know the reason UB is different in this area. You and your customers make fragrances for yourselves. You’re even pretty safe creating gifts for others. No market research needed!

Because of Urban Botanic’s patent-pending process, now anyone can be the fragrance designer, and yes, anyone can create a fragrance as complex, as sophisticated, as eloquent and beautiful as any other perfumer can. Even better, the scent you and your customers create for yourselves will be much more appealing to you than a fragrance another perfume designer created for the mass market. Your customers can only come to you for this. No one else has this patent-pending method. No one else can help your customers so easily create a scent they love. Only Urban Botanic allows the customer to be the one creating the signature fragrance.



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